World B2B Marketing Chief Congress 2014, organized by Global ConsignIndex, is a platform learning the best-in-class professionals on the evolving and expanding role of B2B marketers. It will be held during January 15-17, 2014 at JW Marriott Hotel Shanghai.
Druing World B2B Marketing Chief Congress 2014, there will have 60s keynote sessions and 400 senior B2B marketers to join this annual B2B marketing event from MNCs. Leading marketing leaders with both national and international experiences are coming here to share in-depth know-how and diversified vertical cases. Moreover, World B2B Marketing Chief Congress 2014 will focus on what is the best timing you are engaging your audience and best timing to react on their demand and all of those cannot go forward without considering the big data environment.
300+ Senior B2B Marketers
60+ Featured Speakers
50+ Plenary Sessions
10+ Prominent Keynotes
8 Concurrent Tracks
Visitors' Profile
Target visitors:
Senior B2B Marketers from MNCs
Exhibitors' Profile
From Jan 16th to Jan 17th, World B2B Marketing Chief Congress will further its journey into 8 concurrent streams and illuminate over 50 cases in tracks of Big Data, Demand Generation, Branding Communication, OnDemand Strategy, Traditional Marketing, Public Relationship, Marketing Automation and Digital Marketing. Featured cases include:
ABB: Transfer Sales-Driven to Marketing-Driven: Take full advantages of the data
EF: Online Products Development Case: How to use data analysis to develop EdTech product
Tektronix: Nurturing more leads and prospects along the buying cycle
Otis: Brand Story and Brand Building- How a good story can make the difference.
Eaton: Cross-border PR Activities: How do you engage targeted audience?
Actuant: Planning for the unplanned: Create predictive models to drive cross-channel strategy
TE Connectivity: To be modern Marketers: Convince CXOs to accept new marketing tools
Medtronic: Know your industry, amplify current channels with innovations
ITW: Sales and Marketing Alignment: Direct client interface to break the ice
Johnson Control: New China, New Opportunities, New Future—Perspectives from Government affairs
Stora Enso: Sustainability Communications for B2B Company
Capgemini: Integrated Marketing: How to make use of marketing tools to enhance marketing efforts
Alfa Laval: B2B Marketers should use marketing automation to maximize the ROI bottom line
BT Global: Should social media be part of your B2B marketing strategy? Fans or Leads?
Lenovo: Social Connections: Connecting Paid, Owned and Earned media
…etc…
Organizer's Profile
Global ConsignIndex (ConsignIndex) is running ring-making programs for B2B marketers to generate solid business leads. Ring-Making Program, Event Recruitment, Business Events, and OnDemandkeep all corporate buyers (project owners) updated of the latest market fresh and competitive solutions and services.
ConsignIndex aims to build up strategic partnership with B2B marketers in the region to facilitate every of your business decisions. The leads that B2B marketers source here are of high quality and the methodology is brand new and designed to expand leads pool and increase business opportunities.
ConsignIndex is the market leader in B2B leads sourcing and are nurtured from premier level PR firm and innovate into an integrated B2B marketing advisory firm focusing exclusively on B2B marketing featured opportunities. In 2010, ConsignIndex was transformed from business event organizer to pure B2B marketing channel partner.
At present, ConsignIndex are in strategic partnership with B2B marketers to create more opportunities and ready-to-transaction leads which enable insight sales to focus on the core practice of selling by identifying business opportunities in advance so as to curtail the whole selling cycle. Prospects filtered out through such practice are of high intention to buy and matched with the criteria preconfigured by our B2B marketer customers.